About the role
You'll run all the marketing for B&B Locksmith & Security and our sister locksmith company. That's two local brands with one marketer who owns all of it: social media, video, Google Ads, SEO, and how we show up online.
This isn't a desk job that only schedules posts. You'll go out with our techs to film real work, turn it into content, and tie everything back to one question: is the phone ringing?
What you'll do
- Plan, shoot, and post short-form video for Instagram, TikTok, Facebook, YouTube Shorts, and LinkedIn for both brands
- Go out on job sites with our techs to capture real installs, access control work, safe jobs, and before-and-afters
- Run and improve our Google Ads campaigns, with a clear eye on cost per lead
- Own SEO for both websites: Google Business Profiles, service area pages, blog content, and review growth
- Use AI tools every day for scripts, captions, ad copy, editing, graphics, and research, and keep up with new tools as they come out
- Bring in and manage freelance editors or designers when a project needs more than you can do in-house
- Track leads, cost per lead, and what's working, and report the numbers every week on our scorecard
What you need
- 2+ years of hands-on digital marketing experience across social media, paid ads, and SEO
- A portfolio: accounts, videos, or campaigns you've actually run, with results. A strong portfolio counts more than years on a resume
- Real experience running Google Ads with a budget
- Strong working knowledge of AI tools for marketing, such as ChatGPT, Claude, CapCut, and Canva
- Comfortable shooting good video on a phone and editing it, or knowing how to get it edited fast
- Valid California driver's license to get to job sites
Nice to have
- Marketing experience for a local service business, trades company, or B2B company
- Video editing in CapCut, Premiere Pro, or DaVinci Resolve
- Google Ads certification
- Experience with social scheduling and analytics tools
Pay and benefits
- $75,000 to $95,000 per year, based on experience
- Medical, dental, and vision available
- 401(k) with company match
- Paid vacation and holidays